START Your BRAND WITH THE BASICS
COACHES, CONSULTANTS & SPEAKERS
Are you in the early stages of building your business as a coach, consultant, or speaker? Whether you’ve just stepped away from a full-time job, launched your business, or are finally ready to treat your work like a true business—this is for you.
I’ve been in business since 2009, and I understand the journey from idea to execution. The truth? We are all coaches—whether we’re guiding others from a stage once a year, coaching weekly clients, or leading long-term consulting projects. We’re in the business of helping people move forward, gain clarity, and take action.
My 7-Step Model was designed with YOU in mind—those in Phase 1 who want to cover the fundamentals and build a solid foundation.
Whether you're helping clients navigate life transitions, teaching workshops, creating signature talks, or selling services to schools or nonprofits, this model will help you:
- Clarify your identity as a coach, consultant, or speaker
- Define your ideal client and the core problems you solve
- Package your services in a way that makes sense to your audience
- Build your credibility in a niche you care about
- Launch your business with a structure that fits your strengths
- Find the right people to serve—and get them to say yes
- Streamline your operations, materials, and processes
7-Step Model
STEP 1: UNVEILING YOUR IDENTITY
We begin with you. What drives your desire to coach, consult, or speak? What values and strengths form the foundation of your work? Together, we’ll assess your emotional readiness, availability, relevant training, and personal story to shape a compelling and authentic coaching identity.
💡 Ask Yourself: What part of your story is meant to serve others—and are you ready to own it?
STEP 2: DEFINING YOUR CLIENTELE
It’s time to get specific. Who are you called to serve? Whether it’s students, corporate teams, nonprofit boards, or faith-based communities, we’ll define your niche audience by age, industry, challenges, and aspirations.
💡 Ask Yourself: If you could spend every day helping one type of person or group, who would it be—and why?
STEP 3: CRAFTING YOUR SERVICES
Let’s bring structure to your offerings. From 1:1 sessions and group coaching to speaking engagements, digital products, or workshop facilitation—we’ll match your skills with service models that reflect your purpose and expertise.
💡 Ask Yourself: What transformation do you help create—and what’s the best format for delivering that change?
STEP 4: BECOMING AN EXPERT
People trust specialists. We’ll help you establish credibility in your chosen area—whether it’s leadership, youth development, mental wellness, faith, or beyond. You’ll clarify your thought leadership and learn how to confidently teach, speak, and coach around it.
💡 Ask Yourself: What topic could you talk about for hours—and still feel energized?
STEP 5: DESIGNING YOUR MODEL
Your business should fit your life, not the other way around. We’ll explore delivery models—virtual, in-person, group, or hybrid—and identify what aligns with your schedule, energy, and goals. Build a sustainable business around your strengths.
💡 Ask Yourself: What does your dream workweek look like—and how can your business make that possible?
STEP 6: STRATEGIZING ACQUISITION
Visibility matters. From warm leads to digital outreach and networking, we’ll map a client acquisition strategy that feels natural and intentional. Whether you thrive on social media, email marketing, partnerships, or speaking, we’ll design a plan to connect with the right people.
💡 Ask Yourself: Where do your clients already gather—and how can you show up there with value?
STEP 7: STREAMLINING PROCESSES
It’s time to get organized. We’ll walk through your essential business infrastructure: onboarding systems, payment platforms, speaker sheets, pitch decks, client forms, bios, and follow-up emails. The goal? To create clarity, confidence, and professionalism as you grow.
💡 Ask Yourself: Is your backend set up to support the front-end experience you want to offer?
"Natascha touched my heart when I attended her TRAINING for the UN Panel. With her concise but strategic tips, I am excited to start my personal brand." Thank you, Chloe H. Founder of Minorities in Climate Action
"As my career advisor, she helps me navigate through the complexities of relationship building, career opportunities, and overall mental wellbeing. I would not have been able to balance my academics at Harvard." ~David l., Policy Professional
"I had the pleasure of COACHING with Natascha THROUGH UMass Amherst. ThankFUL for HER insightful feedback on how I can improve my LinkedIn profile. HER sound advice and charisma is very much appreciated!" ~ Eme D. Engineer
